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Old 27th December 2009, 06:11 PM   #5
Mario
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Post United States: ESRB

What is the ESRB?

The Entertainment Software Rating Board (ESRB) is a non-profit, self-regulatory body established in 1994 by the Entertainment Software Association (ESA), formerly known as the Interactive Digital Software Association (IDSA). ESRB assigns computer and video game content ratings, enforces industry-adopted advertising guidelines and helps ensure responsible online privacy practices for the interactive entertainment software industry.


The rating system is voluntary, although virtually all games that are sold at retail in the U.S. and Canada are rated by the ESRB. Many retailers, including most major chains, have policies to only stock or sell games that carry an ESRB rating, and most console manufacturers will only permit games that have been rated by ESRB to be published for their platforms.



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