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Old 17th February 2011, 08:45 PM   #1
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Post Google One Pass. (What is it?)

Google One Pass is a payment system that enables publishers to set the terms for access to their digital content.

It offers purchase-once, view-anywhere functionality, so users can view the content they buy across all of their devices.
  • New revenue stream
  • Purchase-once, view-anywhere functionality
  • Ability to give access to existing subscribers
  • Lightweight technology implementation
  • Business model flexibility (e.g., subscriptions, day passes, metered access, pay-per-article, multi-issue packages)

By providing a system for user authentication, payment processing, and administration, Google One Pass lets publishers focus on creating high quality content for their readers. Publishers have flexibility over payment models and control over the digital content for which they charge and the content that is free for consumers.

Google One Pass is easy to implement and simple to manage. The set up is minimal and content will be managed through a simple online interface, so publishers can try out different approaches to selling content with minimal development cost and see what works for their business. It is powered by Google Checkout, so publishers’ e-commerce and payment processing needs are covered, and there is no need to build a third-party payment system into publishers sites.

Publishers have control over how users can pay to access content and set their own prices. They can sell subscriptions of any length with auto-renewal, day passes (or other durations), individual articles or multiple-issue packages. Google One Pass also enables metered models, where a publisher can provide some content or a certain number of visits for free, but can charge frequent visitors or those interested in premium content based on the business model that the publisher prefers.

It also allows publishers to grant access to existing subscribers through a coupon-based system — so it is easy to give full online access to current customers. Publishers can give their customers codes verifying their subscription status, or can seamlessly offer content to existing subscribers via solutions enabled by Google One Pass.

Google One Pass operates across multiple sites, so you can easily manage content across all of your online properties. It also offers payments in mobile apps, in instances where the mobile OS terms permit transactions to take place outside of the app market.

Q: Who sets the price of Google One Pass content?
A: Publishers decide the price and terms of the content they choose to sell through Google One Pass.

Q: Who determines the terms for access to content available through Google One Pass?
A: Partners determine the duration and extent of access to their content. For instance, this may include setting a one-week or 30-day limit on the accessibility of a given article.

Q: Who determines what content is accessed through Google One Pass?
A: Partners have total control over what content is accessed through Google One Pass and what content is free to users.

Q: How is Google One Pass implemented?
A: Publishers will continue to host their own content. They will upload the list of the content they want to monetise into the Google interface. Publishers will need to add a small amount of code to their website, but development effort is minimal.

Q: Why is Google launching Google One Pass?
A: Google cares a lot about helping high quality content thrive online and about the future of journalism. That’s also why we built things like First Click Free, Fast Flip and Living Stories.

Q: Will Google One Pass allow users to read existing subscriptions on all their devices?
A: Google One Pass will enable users to access content on connected, browser-enabled devices and from mobile apps where the mobile OS terms permit publishers to access the web via the app for Google One Pass transaction or authentication services.

Q: Where is Google One Pass available today?
A: Google One Pass is currently available in France, Germany, Spain, the UK, and the US and Canada. Publishers in any country where Google Checkout is available can implement Google One Pass.

Q: What types of content can Google One Pass support?
A: Google One Pass is currently intended for periodicals, such as news and magazines, but is a flexible payment system that can be used for many other types of content.

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